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  • January 28, 2026

5 Common Money Myths About Women

According to RTE, women tend to have a far lower sense of confidence in their decision-making ability in comparison to men. Only 39% feel confident about investing money rightly and making specific decisions.

Also, PTBS feels that men are twice as likely to invest as women (33% men, 15% women). 48% of men have a clear long-term financial plan, compared to 35% of women. However, 70% of women are good at grocery shopping compared to 39% of men. This data clearly shows women’s discomfort with investing, even though they can manage basic lifestyle needs with ease.

So, women are not good with numbers?

As per facts, “ many women reported negative impacts due to the five-week wait for Universal Credit. Many needed to borrow money from friends (61%) or direct lenders (25%) to survive.”

 It is because taking a personal loan in Ireland helps one finance immediate and short-term needs, such as paying bills without delay. It grants one the opportunity to strengthen the financial position as a woman and avoid severe circumstances that may follow.

 At the same time, some had to cut back on essentials/ extras to meet basic needs. What more? “18% resorted to selling their possessions to meet requirements.”

However, it does not mean that women cannot manage finances. Some aspects showcase women’s financial strengths in the wrong light.

What should you know about the rise of women’s participation in finances?

According to Accountancy.ireland.ie, “ The proportion of female chief executives among the Chater’s 100 signatory firms has risen to 22.6% from 19.4% in 2023.” Here are other facts to know:

1.  Rise of women in senior management positions

Ireland sees a 5% increase in women occupying senior management roles, from 6% in 2024 to 11.7% in 2025. Moreover, the country is performing better than other European countries in terms of women in senior management positions.

2. Rise in women CEO positions

According to esri.ie. “female CEOs in signatory financial firms are about 22.6% in 2025. It increased from 20% at the Chartered inception.”

3. High share of female promotions

The female share of internal managerial appointments (49%) is higher than the female share of external appointments (44%). This suggests that promotion and internal processes are important for increasing gender balance in the firms.

Why should you read this blog? 

If reading as a man, the blog may help you understand the myths that shape the societal perception of women. As a woman, you may get to analyse the truth behind the false façade that weaves the pattern of women’s existence and financial dominance in the country.

What are the top financial myths associated with women?

Here are 5 common money myths about women in Ireland. It will help you know what the real picture looks like:

Myth 1- Women don’t need to worry about investing

Undoubtedly, investing is a man’s game. It is risky, and definitely not for the faint-hearted. However, recent data shows that women have been excellent investors.

Although only 15% women share full confidence in investing, they top in research. Women are excellent at researching, analysing and long-term planning. However, getting the right set of advice at the right moment may help them progress and learn the basics.

How can women improve at investing money?

  • Understand the investing options
  • Invest small and regularly
  • Choose less risky accounts or modes of investing
  • Understand how investing or ROI works
  • Diversify and invest for the long term

Myth 2- Women are emotional about spending

This notion or myth is based on a sexist approach. Women are often emotionalised due to their basic form. However, this is not true. In fact, most women are better at budgeting, planning, saving, and managing debt than men. Instead, they serve as a primary financial organiser for household finances.

Certain beliefs strengthen the myth. According to her. i.e. reports:

  • Women lack financial literacy and education for spending
  • Not having a financial backup
  • Overspending because one works hard.

These beliefs are from the real people on the streets of Dublin.

What could be done?

  • Create an emergency fund always for unplanned expenses
  • Must have a financial backup to rely on, like a retirement fund, ISA, stocks, etc.
  • Educate oneself on finance, budgeting, investing, and saving. Seek free advice, if you must.
  • Don’t spend all the money you earn; save a portion towards bills, small and big life goals.

Myth 3- gender pay gap does not matter

Some believe that Ireland exemplifies equality in salaries for men and women. However, there is a huge crack that needs to be refilled. Still, women receive lower pay than men for similar services.

Ireland's gender pay gap report states, “ 80% men receive bonuses in kind in comparison to just 20% of women in the same range.” Moreover, the hourly remuneration for the highest paid employees is “25.1% for females in comparison to 74.9% male.”

This wide gender pay gap continues to widen and impact the long-term financial inequality in savings, pensions, and overall wealth.

Myth 4- Prioritise others’ finances over their own

There is a long-standing cultural expectation that women should prioritise others’ finances over their own. However, the reality is that strengthening personal finances is more important than considering or uplifting others.

Otherwise, it may jeopardise the financial security, leaving women in a more complicated state. Effective personal finance management helps support both household and individual growth. Women can do that by:

  • Experimenting and setting up a comfortable budget
  • Create an emergency fund
  • Utilise tax-efficient accounts
  • Improving credit score by making timely payments on online loans in Ireland. Paying fixed instalments by setting direct debits strengthens the financial position.
  • Make the best use of tax reliefs, ISA and grow wealth
  • Address the gender pay gap by negotiating the salary.

Myth 5- Women plan retirements at the same levels as men

This is not true. Only 1 in 3 women can plan retirement comfortably. Here are some facts to know:

  • According to Irishlifeemployersolutions, “ women earn 48,000 on average annually in comparison to 58,000, as men's annual income.”
  • Men in Ireland spend 7 more years in paid employment than women. It is according to the European Commission.
  • Women live longer than men in Ireland. The average life expectancy of women in Ireland is 83 years, compared to 78 years for men. It means they need more money to survive
  • All in all, there is a €120,000 gap in pension coverage of men and women.

What changes may strengthen the financial position of women in terms of pensions?

  • The government must introduce fair pensions for all by introducing an auto-enrolment policy.
  • Employers must review the gender salary parity, current employment, promotions, and optimise policies accordingly. It should justify the designations people serve.
  • Facilitate flexible pension plans and contributions for those on unpaid maternity or paternal leave
  • Continued research and education on gender pay and pension gaps, and built awareness in the community.

Bottom line

These are some financial myths that affect how women are portrayed in a financial mirror. This needs to be changed, and analysing the reality behind the myths helps with that. Women are good at budgeting and managing small expenses, such as groceries. However, they also demonstrate tremendous proficiency in managing official financial matters.

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